Why social media is important when selling your home
Social media is a big part of our everyday lives today.
Our kids are on it every single day. Our businesses and colleagues are on it. Our friends are family are posting regularly. And chances are, we’re on it too.
Social media offers a platform to do just that – to be social, and this creates the perfect opportunity to reach more interested buyers when we’re selling our houses too.
Here’s why social media is so important when listing your property on the market.
What are the stats?
Social media has become the number one use of the internet today, which makes it very popular in our local suburbs, Australia-wide and even across the globe.
According to some recent statistics, as of December 2018 in Australia:
- Facebook has over 15 million active monthly users
- YouTube has around 15 million unique visitors per month
- Instagram has 9 million active monthly Active users
- Snapchat has 6.4 million active monthly users
- Twitter has approximately 4.7 million active monthly users
- LinkedIn has 4.5 million active monthly users
As you can see, there’s a whole lot of people using multiple platforms every month, which also means a whole lot of potential too!
How does social media help with real estate?
As you read in our previous blog, why marketing is essential when selling your home, social media is just as important and performs a similar role of promoting your property.
Due to social media’s popularity, it’s a great way to reach more people – namely potential buyers in particular suburbs. These platforms, like Facebook and Instagram, allow you to show your property to them in a place where they’re already looking every day.
But social media offers you so much more than this.
The versatility of Facebook, Twitter, Instagram and LinkedIn, for example, means that your agent can upload video, photos and descriptions up on each to give your home the maximum appeal by offering the information buyers actually want, on a platform where they spend a lot of their time.
Utilising social media gives you additional ways to show people your property’s best features and entice them to get in touch.
How does this help you?
Basically, the more eyeballs that see your property, the better as it can attract greater numbers and competition for your sale.
Today, as you would know, we are always on the hunt for more and more information, and we don’t only go to RealEstate.com.au and Domain.com.au. Everyone lives on social media, and that’s exactly where we want to put your property when it’s for sale!
For example, buyers are frequently searching suburbs for properties and Open House times, which we post every week to ensure everyone has convenient access to this.
It also gives people the opportunity to “digitally interview” your property, making them far more open to making an enquiry.
There are two types of social media uses
The first is ‘basic posting’, known as organic posts. These are free; however they get a reduced reach. We post all of our properties this way as there is no cost and it gives all of the benefits mentioned above, but on a general scale.
This use of social media is an absolute must today. The more people that share and like it, the more it spreads organically.
Then there’s paid social media. This form is similar to the above, however if you provide a budget, you can fund these platforms to “boost” your post or advert to a much larger audience. This means that it gets maximum exposure very quickly, and it’s relatively inexpensive.
Even a budget of around $100 to $200 will potentially show it to thousands of people.
We would highly recommend using this method as it attracts even more attention and allows you to actually specify the audience as your target buyers, meaning it’s reaching the right people and not a general audience.
How can Mitchells Realty help you?
Real estate is one of the biggest financial decisions you will ever make in your life, and we’re here to help you achieve your 2019 goals.
This includes looking after all of your social media requirements when selling your home too!
At Mitchells Realty, our family team live locally and have sold and purchased three times since arriving in Hervey Bay ourselves in 2006. We personally understand what it is like to go through both the process of selling your family home or investment, which is often your largest asset. As well as purchasing your next home or investment property.
We pride ourselves on local knowledge although our reach extends far beyond Hervey Bay and our Fraser Coast. We have a specialised out of area strategy and database that encompasses not only the state of Queensland but interstate and overseas. So no matter whether your buyer is a local or from the other side of the world, we will find them and get you the best price!
Contact us today on 0428 484 499, email us at firstname.lastname@example.org, or stop in for a chat at our office at 40 Miller St, Urangan Qld.
We look forward to working with you soon.